Insights
We write when there's something worth saying.
There is no content calendar. A blog full of posts nobody needed tells you exactly how much attention a business pays to its own house, and we'd rather not send that signal.
Still being moved across: "Why does AI always sound like HR wrote it?" from August 2026 — on setting up custom instructions in Copilot, ChatGPT and Claude so the output sounds like a person rather than a press release. It'll be back shortly.
What we cut
We deleted most of the old blog on purpose.
The previous version of this site had nine articles. Eight were written around 2017 and had aged like milk — one of them helpfully advised checking your Office compatibility against Windows 7 and Internet Explorer.
Leaving them up would have been easier. It also would have meant a prospective client landing on advice we'd be embarrassed to give. The old links now point at whichever current page is actually useful, which is the least we could do for anyone who bookmarked one.
Rather just ask us the question?
Most of what we'd put in an article, we're happy to tell you on the phone. You don't have to become a client to get a straight answer.